FLYBE AIRLINES
2018-2020
VISUAL IDENTITY, DIGITAL DESIGN, MESSAGING
Making flying fun again
Brand identity, messaging, packaging and digital design for Flybe, a British airline offering low cost flights to some of Europe’s most visited destinations. 96% of millennials said they are likely to travel alone. They also travel a whopping 35 days a year (for comparison: their Gen X counterparts spent 26 days traveling in 2018), making them the perfect target audience for Flybe. It was vital that the new identity stood out in order to appeal to the young, budget friendly, “looking for adventure” solo traveler. From the bold messaging, to the bold colors; there’s no missing Flybe anymore.
