SMALLFRYS CHILDRENS BOUTIQUE
2019

BRANDING, RETAIL

For the little ones

Brand identity, packaging and website for SMALLFRYS; a small, women-owned and operated children’s store in Noe Valley, San Francisco. SMALLFRYS has been outfitting the babies and kids of San Francisco since 1984, carrying a variety of local Californian brands as well as a carefully curated collection of international brands for babies and children.

A research study found that children’s reactions to color were more intense than adults reactions, hence the bold and bright color palette chosen for SMALLFRYs. The new identity strives to encapsulate the stimulating and colorful minds of children through the use of color, typography, and messaging.