GAMESTOP RETAIL
2016

BRANDING, MESSAGING

Bringing power to the player

Visual identity for GameStop, an American video game and consumer electronics company operating over 4000 stores globally.

In 2018, 44% percent of global gaming revenue was mobile, and 31% came from console gaming.  It’s predicted that by 2022, 49% of gaming revenue will come from online, while console gaming is predicted to continue declining as it has for a decade. The new identity pushes GameStop into the digitally focused gaming world through the use of a modern sans serif, strong messaging, and recognizable colors in the hopes of capturing the attention of the 2.4 billion mobile gamers worldwide.