Mario Badescu Skincare / 2016-2020

Packaging, Branding

Mario Knows Your Skin

Packaging design for Mario Badescu, an iconic American skincare brand that carries over 200 skincare products. Since first opening in 1927, Mario Badescu has grown a cult-like following. Their products are available in stores like Nordstrom, Sephora, Ulta, and Macy’s. Mario Badescu skincare is packed full of natural, gentle, and effective ingredients.

This new line of packaging aims to visually represent the simplicity of their ingredients through the use of minimal graphic elements and color palette. The new identity brings the brand into the 21st century, giving it a trustworthy identity that much like their products, will transcend generations.